"I scope every project. Where AI earns its keep, we use it. Where it doesn't, I'll tell you first."
I'm CEO and co-founder of Digital Kitchen. I lead strategy, product, and business: scoping, partnerships, venture-building, and the AI assessments that come before a single line of code.
I'm a 4x founder. The last one, Muro, scaled to 1,600+ digital art displays across four continents on neuroscience-backed research, and Sedition Art acquired it in 2025. Before that I scaled Keyko's operations from 7 to 55+ people in 18 months and ran investor relations through Nevermined's €3M seed round. Across early-stage ventures I've helped raise more than €3.5M.
What I bring to a client engagement is the ability to read a business before recommending a tool. Years inside operations and at the founder table taught me to see the workflow first: where decisions get made, where time leaks, where data is stuck. Only then choose what to build. Most engagements that miss the mark skip that step. Mine don't.
At DK I sit on every founder call, scope the work alongside Christian, and decide where AI actually adds value and where a basic web app does the same job for a fraction of the cost. The goal isn't to build the most impressive system. It's to build the one that fits.
- Founded Muro (digital art platform). Acquired by Sedition Art in 2025
- Scaled Keyko operations from 7 to 55+ in 18 months
- €3.5M+ raised across early-stage ventures
- 4x founder across web3, digital art, and AI
Recent articles Gianluca has authored or co-authored on the DK Studio blog.
The Best App Ideas for Startups in 2026
15 validated ideas based on real market gaps. With the tools to build them fast.
Generative AI Development. A Guide for Business Leaders
What generative AI can actually do for your company right now. No hype.
How to Build and Launch a SaaS in 2026. The Full Playbook.
The full playbook. Stack, pricing, go-to-market, and what most SaaS guides get wrong.
How to Create an App in 2026. The Complete Guide
From idea to live app. The honest step-by-step for non-technical founders.
Want to work with Gianluca?
30 minutes. We scope your build and tell you what's realistic.



