"I scope every project. Where AI earns its keep, we use it. Where it doesn't, I'll tell you first."
I'm CEO and co-founder of Digital Kitchen. I lead strategy, product, and business: scoping, partnerships, venture-building, and the AI assessments that come before a single line of code.
I'm a 4x founder. The last one, Muro, scaled to 1,600+ digital art displays across four continents on neuroscience-backed research, and Sedition Art acquired it in 2025. Before that I scaled Keyko's operations from 7 to 55+ people in 18 months and ran investor relations through Nevermined's $3M seed round. Across early-stage ventures I've helped raise more than $3.5M.
What I bring to a client engagement is the ability to read a business before recommending a tool. Years inside operations and at the founder table taught me to see the workflow first: where decisions get made, where time leaks, where data is stuck. Only then choose what to build. Most engagements that miss the mark skip that step. Mine don't.
At DK I sit on every founder call, scope the work alongside Christian, and decide where AI actually adds value and where a basic web app does the same job for a fraction of the cost. The goal isn't to build the most impressive system. It's to build the one that fits.
- Founded Muro (digital art platform). Acquired by Sedition Art in 2025
- Scaled Keyko operations from 7 to 55+ in 18 months
- $3.5M+ raised across ventures
- 4x founder across web3, digital art, and AI
Recent articles Gianluca has authored or co-authored on the DK Studio blog.
How We Built Website Roaster in 10 Days
From idea to paying users in ten working days. The full story, tools, and lessons.
Co-authored with Christian Vismara
The Best App Ideas for Startups in 2026
15 validated ideas based on real market gaps. With the tools to build them fast.
Generative AI Development. A Guide for Business Leaders
What generative AI can actually do for your company right now. No hype.
How to Build and Launch a SaaS in 2026. The Full Playbook.
The full playbook. Stack, pricing, go-to-market, and what most SaaS guides get wrong.
Want to work with Gianluca?
30 minutes. We scope your build and tell you what's realistic.
